How Bad Finance Kills Good Companies with Ariel Menche of Raftel Strategy
In this episode of Very True, Alex sits down with Ariel Menche, Founder and CEO of Raftel Strategy, to demystify the critical difference between "accounting" and "strategic finance." Ariel shares his journey from strategy consulting at KPMG and managing budgets at WWE to becoming a go-to fractional CFO for startups. Together, they dismantle the misconception that finance is just about paying taxes and processing payroll.
Alex and Ariel dive deep into the "arithmetic vs. calculus" of business—explaining why accounting looks backward at compliance, while true finance looks forward at exponential growth. They cover the essential "four hats" of a modern CFO, the often-overlooked power of net working capital (using Costco as a prime example), and why traditional SaaS metrics and benchmarking can sometimes lead founders off a cliff.
Episode Highlights:
- [02:22] From the Ring to the Boardroom: Ariel shares his background moving from high-level strategy at KPMG to managing finances at WWE, and his eventual Aliyah to Israel to found Raftel Strategy.
- [16:07] Street Smarts vs. Book Smarts: The lesson Ariel learned from his father’s Brooklyn factory: "Anyone can sell something, but it’s another thing to get paid."
- [19:17] Arithmetic vs. Calculus: Alex explains why accounting is linear arithmetic (compliance) while startup finance requires calculus (modeling exponential growth).
- [21:43] The Four Hats of the CFO: Breaking down the distinct roles within the office of the CFO: Accounting, Treasury, FP&A (Financial Planning & Analysis), and Corp Dev/IR.
- [27:56] The Hidden Cash Engine: A deep dive into Net Working Capital, deferred revenue, and how companies like Costco use negative cash conversion cycles to fund their own growth.
- [36:54] The "SaaS Magic Number" Trap: Why linear growth is death in the software world, and how to analyze sales efficiency when aiming for non-linear scale.
- [49:07] Organizational Debt: How "garbage in, garbage out" data practices and poor chart of accounts structures can blind a CEO to the reality of their business model.
- [57:43] Against Benchmarking: Why comparing your unique startup to industry averages is often a waste of time compared to optimizing your internal LTV and customer cohorts.
- Links & Resources:
- Raftel Strategy: [Link to Website if available, otherwise omit]
- Verissimo Ventures: https://verissimo.vc/
- Follow Ariel on LinkedIn: https://www.linkedin.com/in/ariel-menche/
- Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-oppenheimer/
- About Very True: Hosted by Alex, Very True by Verissimo Ventures explores the honest, unvarnished stories of founders and the real problems they are solving. We look past the hype to find the truth in technology and entrepreneurship.
