Very True by Verissimo

In the second half, Alex moves from theory to tactics. He tackles the often-misunderstood world of unit economics, the innovation of GAAP accounting, and why "Quality of Revenue" is more important than the top-line number. He also shares his framework for why data is the "blood" of a healthy corporate organism.

Episode Highlights

[01:50] The WeWork Warning: Alex reflects on the "dollar for 75 cents" model and why zero-interest-rate environments can hide broken business mechanics for years.

[04:25] Defining Your "Unit": Whether it’s a contract, a cohort, or a node, Alex explains how to find the "least common denominator" where your revenue meets your costs.

[08:00] Financial vs. Business Models: Why a three-statement model is often "made up" of GAAP innovations (like depreciation), while a business model reveals the actual economic engine.

[14:20] The "Uber Playbook" & Unit Economics: A deep dive into how complex marketplaces calculate unit economics, featuring the $6,000 CAC-to-payback example.

[18:45] Quality of Revenue: Alex identifies the three pillars of high-value revenue: Reliability, Profitability(Contribution Margin), and Velocity.

[24:10] Data as Blood: Why finance isn't just about accounting—it’s a blood test for your company. Good data should result in "non-decisions" where the right path becomes mathematically obvious.

About Very True: Hosted by Alex, Very True by Verisimo Ventures explores the honest, unvarnished stories of founders and the real problems they are solving. We look past the hype to find the truth in technology and entrepreneurship.